Active, AI, New Product, B2C
Loreline
AI Product Company to Preserve Family Lore
Details
Client:
Loreline
Speciality:
AI Product Company to Preserve Family Lore
Value Prop:
Families don’t want a static family tree—they want to capture and share the stories and wisdom that define them.
Categories:
Active, AI, New Product, B2C
Summary
Loreline is IntoMO’s internal product company, focused on democratizing storytelling so individuals and families can preserve lived experience with care and intention.
The product explores how AI can assist with narrative formation without replacing the human voice.
Highlights:
Context: A product initiative centered on personal and family storytelling, rather than enterprise automation.
Focus: Helping users transform fragmented source material—notes, memories, photos—into coherent narratives.
Approach: Applying human-in-the-loop design so AI supports reflection, sense-making, and structure, not authorship.
What it demonstrates: AI transparency through intermediate artifacts that show how stories are shaped, not just final outputs.
